A June 9 lunch at The Richter Tavern in Boerne, Texas, showcased a HerdX blockchain tracked and verified beef shipment.
The shipment started at Dean and Peeler Premium Beef in South Texas and shipped via UPS to the restaurant.
The lunch turned into a celebration of the technology. The system tracks animal movement, providing insights and herd management tools for farmers. A select piece of that data is uploaded to blockchain and travels through the entire supply chain where then the meat is presented to the customer at a restaurant or grocery store. The customer is able to scan a QR code on the menu to view verified health and provenance data of the meat they are eating.
Romaine Seguin, UPS President Global Freight Forwarding, and Jeff McCorstin, UPS President Global Customs Brokerage & North America Supply Chain Solutions, attended on behalf of UPS. "Seeing the integration of the domestic UPS shipment with HerdX's blockchain technology in action, here in a local Texas restaurant, puts in perspective the need for this solution in supply chains across the globe. With sustainability and food safety as important differentiators, this is the future companies will choose in their supply chains," said McCorstin.
Others in attendance also included Former United States Representative Lamar Smith, State Representative Kyle Biedermann, and Amy Story, President and CEO of the Boerne Kendall County Economic Development Council.
Story said, "HerdX's ability to provide better livestock management for the ranchers and transparency and trust for the consumers creates a level of trust and information that can be utilized around the world."
Guy Sanders, Owner of the Richter Tavern, sees the transparency and the product education as win for his employees and his customers. "I am delighted that Richter can showcase HerdX blockchain meats as part of our efforts to supply customers with fresh, safe and delicious foods. Hosting the HerdX group was a lot of fun for my team and we look forward to growing our relationship together," Sanders said.
HerdX, an agri-tech and data company, created the first end-to-end solution from farm to table for beef and lamb products.