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Best Western Rewards Announces New Perks to Further Enhance the Guest Experience


Best Western Rewards (BWR) has grown from 180,000 members to more than 35 million since its inauguration in 1988. Over the last three decades, BWR has demonstrated its commitment to responding and delivering to the needs and wants of today’s travelers. It is now recognized as an award-winning loyalty program that has earned a spot as a top innovator in the industry, achieving a top five ranking for the sixth consecutive year in U.S. News & World Report’s 2017-2018 Best Hotel Rewards Programs.

With each year, BWR raises the bar on program enhancements and member experiences based on the voice of our valuable customers by developing innovative benefits and features. Announced during the 2018 Best Western North American Convention and Global Conference were several new additions to BWR, including:

  • BWR Chat Bot The BWR Chat Bot, will be used to not only enhance communication of the benefits for BWR members, but further raise overall awareness and visibility to the rewards program for all guests. The innovative platform will be an easy-to-reach customer interaction tool on Facebook’s Messenger platform. Best Western has been recognized as a first-mover in the AR/VR space, and the BWR Chat Bot is the latest example of the brand embracing artificial intelligence to elevate the guest experience and set a new standard in hospitality.
  • Points for Dining – Members will be able to earn BWR points while dining at any of the 11,000+ network restaurants in the U.S., and soon to be in Canada as well. This new program benefit will enable members to earn BWR points even when they’re not traveling, allowing BWR members to accumulate even more points that they can use toward free nights and other redemption options.
  • Points as Cash –This innovative new offering, BW Rewards Pay, will enable BWR members to instantly redeem their points as cash through their smartphone mobile wallets at all merchants accepting Apple Pay/Google Pay. Members will be able to instantly redeem BWR points for the things that today’s travelers want most, making Best Western Rewards currency even more valuable. Sample of options include, but are not limited to, purchases made at Starbucks, The Apple Store, Best Buy, Macy’s, Walgreens and Trader Joe’s.

“Since BWR’s revamp in 2017, we have done everything possible to remain a frontrunner in the loyalty space, avidly listening to our customers and tailoring our program to deliver the richest rewards in the industry, ”said Senior Vice President and Chief Marketing Officer Dorothy Dowling. “The introduction of these new features, including the BWR Chat Bot, is a continuation of our efforts to deliver the benefits that today’s travelers are looking for, and we look forward to these offerings further enhancing the guest experience.”

For more information on Best Western Rewards and/or to sign up, please visit

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