Best Western Loyalty Program Receives Top Ranking from U.S. News & World Report for Sixth Consecutive Year
Best Western Hotels & Resorts today announced that its best-in-class loyalty program – Best Western Rewards (“BWR®”) – has earned a top five ranking on U.S. News & World Report’s Best Hotel Rewards Programs list for the sixth year in a row.
“We are honored to have BWR recognized as a top loyalty program by U.S. News & World Reportyet again,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “BWR has evolved significantly in recent years as part of Best Western’s transformative brand refresh, and we are proud to see that the program’s enhancements are delivering the perks that today’s travelers are looking for. This esteemed recognition underscores our ongoing dedication to delivering one of the richest rewards programs in the industry.”
BWR’s success can be attributed to Best Western’s commitment to listening to the voice of the customer. Earlier this year, Best Western partnered with U.S. News’ Marketing & Business Intelligence Teams to launch a co-branded hotel loyalty program study designed to gather insight into how today’s travelers make their loyalty program decisions. The results, gathered from nearly 1,400 respondents, found that for 74 percent of travelers, a brand’s loyalty program is the significant factor in determining where they stay. In addition, more than 70 percent of respondents rated BWR as their preferred loyalty program in the industry, reflecting the unsurpassed value today’s BWR offers its loyalty members. A full report, “What Comes with Loyalty,” is available today at https://mediakit.usnews.com/insights.
U.S. News & World Report identifies the top hotel rewards programs each year, using a methodology that evaluates five components: network size, property diversity, geographic coverage, added benefits and ease of earning a free night. In total, 16 of the most prominent hotel loyalty programs were evaluated for the 2018-19 rankings. This year’s full list can be found at https://travel.usnews.com/rankings/travel-rewards/.