Best Western Details Loyalty Program for Winter Promotion

This winter, Best Western® Hotels & Resorts (BWHR) is aiming to make the holidays more festive with its newest BW Rewards® Rush Promotion. Starting today and valid through February 2, 2020, members of the award-winning loyalty program will be rewarded with up to $60 in gift cards for their winter travels. Members will receive a Best Western Travel Card following each eligible stay, including $10 following their first stay, $20 following their second stay, and $30 following their third stay. This offer is available to travelers who stay at any BWHR branded hotel, including the company's new vibrant and bold boutique brands, Vīb®, GLō®, Sadie® and Aiden®.

"This holiday season we are excited to offer this rich promotion to our valued guests and help make their travels even more special," says Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR. "Whether our rewards members are visiting friends and family for the holidays or indulging in a winter getaway, we believe every trip should be rewarded."

The new BW Rewards 2019 Winter Promotion is the latest offer from BWHR's revamped loyalty program, which has achieved a top five ranking for the seventh consecutive year in U.S. News & World Report's 2019-2020 Best Hotel Rewards Programs, and garnered many other accolades. BWR's tagline – Go.Get.Rewarded.® – aims to demonstrate BWHR's commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program. As part of the program's ongoing refresh, BWR members can enjoy more benefits from BWHR's portfolio of brands, and perks including:

• Points that never expire and access to rich promotions. Reward redemption is available at one of the lowest point levels and free nights earned can be redeemed at any BWHR branded hotel worldwide, with no blackout dates. Additionally, members are able to earn gift cards from shopping, entertainment, gas, and airline partners.
• As part of the BWR refresh, members are given instant rewards on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.
• In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a "Thank You" gift or bonus points.
• Conveniently, a new digital membership card enables BWR members to easily access their membership number, point balance, current tier level and exclusive deals and offers. These new benefits let travelers maximize their stays across all BWHR brands.