Benbria Intros Mobile Customer Engagement Solution
At NRF 2013, Benbria introduced BlazeLoop, its Mobile Customer Engagement solution that helps retailers to increase in-store sales conversion rates by capturing and acting on customer input at the decisive moment in the shopping experience. As part of Verizon’s Partner Ecosystem, Benbria showcased BlazeLoop at the National Retail Federation (NRF) 102nd Annual Convention & EXPO.
Using a variety of mobile and in-store technologies – including web, SMS, email, mobile app and kiosk – BlazeLoop enables customers to create a “loop”, the process of capturing and directing real-time customer input to front-line staff for action and closure. Instant text and email notifications alert store managers of customer needs, enabling staff to connect with the customer in person and close the loop before they have a chance to leave dissatisfied and without a purchase.
Connecting on-the-spot with in-store shoppers enables staff to act on the influence levers that impact conversion such as product availability, price and selection; service issues such as staff product knowledge, friendliness and promptness; and concerns related to product accessibility. Closing the loop through real-time staff action helps retailers to recover dissatisfied customers, increase in-store sales conversion, and delight customers with a unique shopping experience.
BlazeLoop helps retailers understand why people don't buy and alerts staff to connect in person and close the loop with customers while they are in the store. As customers are a great source of ideas and improvements, BlazeLoop engages shoppers to rate and influence retail and branding concepts such as upcoming product lines, promotional displays and merchandise presentation.
Real-time loops alert store managers of customer issues, enabling front-line staff to connect with the customer in-person and privately resolve issues before they have a chance to leave the site dissatisfied or socialize their experiences publicly via word-of-mouth and social media.