Benbria, GCommerce Partner to Bring Marketing, Customer Engagement Solutions to the Hospitality Industry
Benbria, a provider of customer experience management technology, and GCommerce, a provider of digital marketing services to the hospitality industry, announced a strategic partnership to bring a full-suite of marketing and customer engagement solutions to the hospitality industry. Hoteliers now have the opportunity to leverage the expertise of both companies to improve direct-bookings, access technology to support real-time guest engagement, and take back control of the guest experience from third-party booking agencies.
The partnership will allow both companies to cross-refer services to their existing client base as well as present a unified set of solutions, to help hoteliers with more effective marketing and engagement to meet modern guest expectations. With the digital marketing expertise of GCommerce, existing and future clients of Benbria will be able to optimize their web experiences, build stronger brand awareness through social and digital channels, and improve the likelihood of direct bookings.
Benbria’s Loop platform allows hotels to measure the guest experience and manage conversations across multiple channels including email, Web chat, SMS text, in-app messaging, or messaging apps like Facebook Messenger, Twitter, and WhatsApp. All messages and timely feedback are routed to a unified team inbox where they are tagged and routed to the right teams and departments for immediate action. With multiple applications for hoteliers, a custom solution can be built around a unique guest journey to deliver faster service, obtain in-moment insights into the guest experience, and engage in real-time on the guest’s preferred communication channel.
“Engaging potential guests before they abandon their online booking is becoming critical for hoteliers,” noted Chris Jackson, CEO of GCommerce. “With Benbria, our client’s web sites and apps can connect potential guests with a live person at the moment of truth, to answer any questions or deliver an offer to increase direct bookings. The fact that the dialogue can continue pre-arrival, during their stay, and immediately after their visit gives hoteliers even more opportunity to engage guests and upsell throughout their journey.”
Clients of Benbria and GCommerce will be receiving information on each company’s respective offerings in the coming weeks, including a guide for integrating a digital marketing program with real-time engagement of social and messaging channels.