Beekeeper to Unveil New ‘Voice Messaging’ Feature at ALIS

Michal Christine Escobar
Senior Editor, Hotels

Next week at the Americas Lodging Investment Summit (ALIS), Beekeeper will be standing ready in the ALIS Tech Lounge to network with hoteliers who are looking to better engage, optimize and retain employees. Named “Hottest Technology” at the inaugural ALIS Tech Challenge 2019, Beekeeper plans to reclaim this title at the 2020 competition by unveiling a new voice messaging feature for chats designed for hoteliers who are looking to instantly relay voice messages to their team. Rather than using less secure consumer apps to record, share and receive voice messages, the new feature will enable hotel management and staff to communicate even more quickly and efficiently while on-the-go.

To be held January 27 to 29 at the JW Marriott Los Angeles L.A. LIVE, ALIS is a gathering of hotel investors, financiers, and industry professionals. The three-day event is centered around networking and informative sessions focused on the latest trends and issues. Beekeeper is widely recognized for earning hospitality’s top technology honors for its operational communication platform that digitizes the non-desk workforce by connecting operational systems and communication channels within one secure, intuitive interface. In addition to earning the “Hottest Technology” honor last year, Beekeeper was named 2019 “Top Operational Product” for Employee Engagement and a “Top 10 Best Places to Work in Hotel Tech 2019” for fostering a great work environment that attracts and retains the best people to build the best products.

“Hoteliers obviously want the best people serving as their ambassadors, especially amidst our tight labor market where one million positions are open in hospitality today,” said Andrada Paraschiv, Beekeeper head of hospitality. “Labor costs and employee retention is keeping operators up at night wondering how they can attract and retain this precious resource. As the industry’s ‘Who’s Who’ discuss topics of ‘Loyalty,’ ‘Guest Experience,’ and the ‘Evolving Business Model” during this event, it’s important to remember that happy and well-engaged employees are the catalyst to driving those outcomes. How well a hotel communicates with its people will determine a guests’ overall happiness.

“It takes strategic communications to ensure that employees understand what’s happening daily in the hotel and that includes knowing how to do their jobs to the best of their ability to ensure each guests’ stay is the best it can be,” she said. “Seventy percent of all change initiatives fail because change agents overlook the role front-line managers play in the success of the initiative (Gallup). Beekeeper drives success by giving every single employee the digital tools needed to thrive in each position, and the motivation to return to work again and again. The new features we will unveil this year at ALIS are designed to take employee communications to a whole new level.”

Coolest Solution Named Hottest Technology

Beekeeper will be one of 10 companies vying for the “Hottest Technology 2020” title during the second annual ALIS Tech Challenge: What’s Hot in Technology? competition, hosted by Rob Torres, Managing Director, Travel, Google, to be held on Monday, January 27, at 11:15 a.m. Judged by hotel owners and investors, the program will define which technology is No. 1 when it comes to helping hotels improve the bottom line for owners and operators. Judges include Robert A. Alter, President, Seaview Investors LLC; Rob Hays, Co-President & Chief Strategy Officer, Ashford Inc.; Bradley Koch, Chief Technology Officer, HEI Hotels & Resorts; and Shawn Tuli, Executive Vice President of Investments, Hersha Hospitality. In addition to Beekeeper, contestants include: TraknProtect, myDigitalOffice, Wrkspot, Tripleseat, ENERQi, myDevices, Hotel Effectiveness, Revinate and Safa.

“We are eager to return to ALIS this year not just to reclaim our title as ‘Hottest Technology,’ but as the leading and largest hotel investment conference in the world, we believe this is the ideal forum to showcase the latest technological advancements that impact the bottom line. Last year at ALIS, voice messaging was one of the most-requested features for Beekeeper chats. Today, we are meeting that demand and revolutionizing the way that frontline employees receive and send information.”

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