Beekeeper Poises for Global Growth with Prominent Staffing Changes
Beekeeper, a workplace communication company focused on connecting non-desk workers and their employers, is announcing internal promotions and adding new talent to further support it swift growth and corporate directional changes. Cristian Grossmann, CEO, has appointed Corey McCarthy, former VP of Marketing North America, to VP of Global Marketing, and Andreas Slotosch, former Vice President of Global Marketing, to Vice President of Growth. In addition, Bobbi Frioli has joined Beekeeper as Vice President of Sales.
Beekeeper is the developer of an award-winning digital workplace platform that digitizes the non-desk workforce by connecting operational systems and communication channels within one secure, intuitive platform. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices, and includes an intelligent analytics dashboard to help companies improve internal communication and streamline business processes. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow.
Due to the increasing demand to connect geographically-distributed workforces and non-desk employees with corporate offices and each other, Beekeeper is growing at a rapid rate. Companies turn to it to bridge the communications gap by implementing one powerful platform that connects their operational systems with the communication channels their employees are using and accessing most -- namely mobile and desktop devices. Beekeeper's platform is designed for employees who work shifts, don’t sit at desks, and do not have corporate email addresses. With Beekeeper, companies can easily reach, connect and engage these employees to create innovative ways of working.
Hospitality Connection
McCarthy is an entrepreneur, marketer, and speaker. As Beekeeper's head of global marketing, she dances on the fine line between art and science to share Beekeeper's mission to connect the world's two billion non-desk workers, generating leads that will ultimately lead to meeting the company's growth goal. Previously, McCarthy ran the media assets for Lodging Hospitality, part of a $1.56B publishing company.
In the short term, Beekeeper is focused on the hospitality industry and creating the best mix of features and operational integrations to optimize the employee experience at the hotel property and up the chain to senior management. Long-term, the company is looking to keep its product ahead of the curve when it comes to trends to and optimize for Artificial Intelligence and other emerging technology it sees coming on the horizon.
Start-Up Savvy
Beekeeper tapped Slotosch four years ago for his start-up expertise; he co-founded numerous web startups and led business development for several international companies, including Oracle. He holds a Master’s degree in Business & Economics from the University of St. Gallen, Switzerland. This new role will give him the opportunity to combine his technical background with his proven marketing skills. Ultimately, he hopes his skillset will have a strong and continued impact on the future of Beekeeper.
High-performing Sales Leader
Frioli is a proven leader in worldwide sales and channel development. She has extensive experience managing global sales teams and has worked for enterprise, security and mobile software companies. Her stellar track record of increasing sales revenue and developing strong sales teams makes her a perfect fit for Beekeeper.
Although awareness is growing in select markets for technology that targets non-desk workers, Frioli plans to make some noise and drive awareness in the hospitality and manufacturing industries. Her goal is to direct attention to Beekeeper’s value and the operational benefits this single-channel platform brings in communicating with all employees no matter where they may be.