Barceló Hotel Group and Sabre Hospitality Solutions Join Forces for a New Distribution Strategy

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Barceló Hotel Group and Sabre Hospitality Solutions Join Forces for a New Distribution Strategy


Barceló Hotel Group, a tourism company in the Spanish market and one of the largest worldwide, said it selected Sabre Hospitality Solutions as distribution provider and business partner for its hotels globally.

Under the landmark agreement, Barceló Hotel Group, part of the larger Barceló Group, will use Sabre SynXis Platform, including SynXis Central Reservations (CR), for their new distribution strategy. The group will benefit from the Sabre SynXis Platform's advanced technology to update its operations and grow its footprint globally, while securing an effective, future-ready channel strategy that will help maximize revenue of both direct and indirect channels.

Sabre and Barceló Hotel Group will also work together to streamline the traditionally manual tour operations reservation process by introducing an industry-first automation process within SynXis Tour Manager. Announced in mid-2018, the solution connects hundreds of tour operators for distribution through the SynXis Platform, allowing hoteliers to manage their allotments, inventory and rates in real time for the leisure and tour operator segment.

Additionally, Sabre's full range of digital and analytical services are among the solutions Barceló Hotel Group can use to identify opportunities for revenue and guest experience improvements, thanks to actionable insights.

"Our objective is to continue to grow Barceló Hotel Group in EuropeMiddle East and Africa as well as in the Americas, and Sabre's innovative technology will help us achieve this," said Raúl González, CEO of Barceló Hotel Group for EuropeMiddle East and Africa. "Sabre invests significantly in its technology and is able to scale quickly to meet the needs of a growing business.  It also demonstrates a deep understanding of local needs while having a global reach, making it the right partner for us."

With its SynXis Central Reservations, SynXis Booking Engine and SynXis Tour Manager solutions, Sabre will support Barceló Hotel Group's growth by helping capture more bookings, leveraging the power of GDS and other third-party distribution channels via the Sabre travel marketplace, as well as through direct channels.

Prior to confirming the agreement, Barceló Hotel Group requested an evaluation of potential providers by everis, a third-party NTT DATA company. After rigorous research regarding functionality, technology, strategic approach and cost, the everis tourism digital distribution team confirmed Sabre as the best qualified solution to meet current and future hospitality business needs while aligning with Barceló Hotel Group's strategic plan and goals.

SynXis Central Reservations provides distribution of rates and inventory through online and offline distribution channels; connectivity to global distribution systems, online travel agents, website and mobile booking engines; and seamless integration of critical property, revenue management, loyalty and content systems, providing holistic views of hotel guests and revenue. It is powered by the SynXis Platform, an open-architecture platform that integrates critical hospitality systems to optimize distribution, operations, retailing and guest experience.

Sabre Hospitality Solutions currently has more than 40,000 properties leveraging its SynXis technology to power distribution, reservations, property management, retailing and guest experience solutions.