Barberitos Hires Familiar Face to Fill VP of Brand Development and Technology Role

Mark Boohaker has been named VP of Brand Development and Technology at Barberitos, a Southwestern Grille & Cantina with 52 locations.

Boohaker's main area of focus will be same-store sales. In addition, in order to better serve and connect the restaurant's franchise community, he will also be working to integrate Barberitos' online resources over a single platform.

Moving Up
Boohaker began his professional career in 2001 as a grill cook at the Barberitos in downtown Athens. In the years following, he was promoted multiple times and eventually helped establish the company's operational and marketing standards. After seven years with Barberitos, Boohaker decided to pursue other opportunities in the restaurant industry, including with the RITA Restaurant Corp in Madison, Ga., and with Your Pie Franchising in Athens, Ga. Notably, Boohaker is credited with conceptualizing and rolling out the latter's million-dollar store operational model.

After a 10-year abscence,  "We couldn't be more excited to have Mark back on our team," said Downing Barber, CEO and founder of Barberitos. "His experience, work ethic and successful track record will ensure that Barberitos will continue to be among the fastest-growing restaurant franchises in the country."

Founded in 2000 by CEO Downing Barber, Barberitos has locations in Alabama, Georgia, Florida, Tennessee, South Carolina, North Carolina and Virginia. The Southwestern Grille & Cantina's specialties include burritos, quesadillas, tacos, nachos and homemade salsas, as well as fresh cheese dip and hand-smashed guacamole. The fast-causal restaurant's mission is to become the market leader in the quick-serve burrito sector by serving the freshest and highest quality food in a prompt, efficient manner with great customer service.