Bad Ass Coffee of Hawaii Sets Sights on Growth
For Bad Ass Coffee Co., 2022 was a year of growth after strategic systemwide investments and enhancements to strengthen overall brand infrastructure and support.
The coffee retailer closed out the year opening 8 new locations and awarding with 45 franchise agreements.
Key to its strong performance has been strategic systemwide investments and enhancements to strengthen overall brand infrastructure and support.
The brand's reinvention dates back a few years. In retrospect, early 2020 may not have been the best time to relaunch a coffee brand, but that’s what the team behind Bad Ass Coffee of Hawaii did.
Scott Snyder first came on as a consultant in 2017, and he ended up leading a group that acquired the company in July 2019.
“We got our master plan together and relaunched it in early 2020 just as just as COVID reared its ugly head,” Snyder, now CEO, explained.
Bad Ass Coffee of Hawaii started on the Big Island of Hawai'i in 1989 and is known for its premium Hawaiian coffees that it sells and serves at its now 25 locations.