A&W Digitizes Daily Operations

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A&W Digitizes Daily Operations

By Anna Wolfe - 12/16/2020

A&W Food Services of Canada Inc. has expanded its use of CMX ActivityStudio across its 1000 restaurant locations to digitize daily operational routines.

A&W Food Services of Canada has been a CMX customer for more than four years, using the CMX1 platform and ActivityStudio to drive quality and operational excellence. As COVID-19 took hold early this year, and a need to act quickly to implement and measure new and important safety measures emerged, A&W engaged with CMX to support changing operational demands.

“Earlier this year as the COVID-19 pandemic took hold, we expanded our use of ActivityStudio to help digitize the execution and measurement of compliance for our COVID-19 specific operating procedures, along with a daily employee health screening checklist,” said Tina Parsons, Director, Guest Experience for A&W Food Services of Canada. “Previously, we used ActivityStudio for in-person audits and self-assessments in each of our locations. We’re now beginning to expand our use of ActivityStudio even further by making use of the platform to perform daily operational routines. ActivityStudio’s self-service visual form designer makes it easy for us to quickly move from manual and paper-based programs to a digital and more automated approach for checklists.”

Pivoting for the pandemic, the company is now using ActivityStudio to digitally create daily checklists for cleanliness and sanitation and will continue to introduce new operational tools to help restaurants improve their operations in order to deliver a great guest experience. Parsons continued, “With this expanded use, we are able to easily pivot as needed with the ever-changing regulations related to the pandemic, make updates on the fly, and roll them out quickly as part of our Operating Standards.”

CMX is seeing an increase in the adoption of digital tools as organizations like A&W Canada recognize their value for helping them run their businesses better. Digital platforms also give brands better insights and visibility into restaurant operations, allowing management to analyze performance on a daily basis, compared to quarterly audits and assessments. 

Measurable Impact

Implemented in both French and English, the CMX1 platform and ActivityStudio have become game-changers for the company, said Parsons. “We have achieved measurable impact since leveraging CMX’s technology. Brand Compliance Assessment scores have improved year over year, Key Operating Standards are allowing us to better execute on our strategic objectives to deliver an exceptional guest experience, and we are attaining new levels of success with lower-performing restaurants.” 

ActivityStudio uses real-time data and analytics to continuously improve stores, restaurants and facilities. By digitally transforming operational routines, and by meticulously assessing them and addressing issues, it enables brands to achieve new levels of consistency, quality, and compliance.