Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

10/28/2021
Simon Data Deepens Its Data-Driven Personalization With Advanced Cross Channel Marketing Platform
New Capabilities and extension of CDP empowers brands to bring dynamic customer experiences to market faster and drive business results.

Michal Christine Escobar
10/28/2021
Royal Caribbean Group Announces "Destination Net Zero" Program to Achieve Net Zero Emissions by 2050
Comprehensive plan includes pledge to pursue Science-Based Targets, the delivery of a net zero emissions cruise ship, and a path to net zero emissions by 2050.

Michal Christine Escobar
10/28/2021
The Best Check-in Experience Is Omnichannel
Like airlines, smart hoteliers will offer several options in order to provide a true omnichannel experience that meets guests’ needs on their own terms.

Michal Christine Escobar
10/28/2021
IHG Hotels & Resorts Evolves Flagship IHG Academy Program with New Digital Offering

Michal Christine Escobar
10/27/2021
Mind, Body and Soul: The New Battlegrounds for Winning Customer Loyalty and Market Share
It’s time for a comprehensive review of loyalty strategies, focusing on the experience model, the data model, and the business model.

Michal Christine Escobar
10/27/2021
STUDY: 67% of US Consumers Say Fake Online Reviews a Growing Problem
Research from Uberall analyzes four million reviews on Google, Facebook, Yelp and Tripadvisor to determine comparative rates of review fraud.

Michal Christine Escobar
10/27/2021
Novum Hospitality Implements Duetto Revenue Strategy Platform Solutio
The revenue team at Novum Hospitality will utilize all three applications in the Duetto Revenue Strategy Platform to make informed decisions on pricing, forecasting, and distribution.

Michal Christine Escobar
10/27/2021
Knowland Launches Knowland Academy
Content-rich platform offers easily consumable training modules to help hotels with fast onboarding and upskilling of new and returning sales teams.

Michal Christine Escobar
10/27/2021
Independents: Focus on Marketing to Thrive
A hyper-focus on four key areas of service could turn your marketing strategy into the secret weapon you need.

Michal Christine Escobar
10/27/2021
Jurny Accelerates Portfolio Growth, Appoints Head of Expansion for EMEA Market
A hospitality and real estate industry veteran with more than 20 years of experience in senior leadership roles, Jose Ventura brings expertise in hotel development, international business, feasibility and asset management.

Michal Christine Escobar