AtlasIED Launches Atmosphere Digital Audio Platform to Enable Simple Customization and Control of Music and Messaging for Hospitality

Michal Christine Escobar
Senior Editor, Hotels

AtlasIED—a global manufacturer of comprehensive audio solutions for commercial environments, has devoted the past two years to developing a new digital audio platform that’s dramatically easier configure, install, and operate than traditional digital audio systems, but with the modularity, scalability, versatility and quality performance to support the wide range of audio distribution needs of hotels, restaurants, bars, and other hospitality venues.

Recently launched during a live streamed event, AtlasIED’s new Atmosphere™ platform comprises an entirely new suite of innovative products featuring a host of revolutionary technologies that enable hospitality executives, managers, and staff to quickly customize and automate the distribution of pages, announcements, and music through a highly intuitive GUI; manage and control audio conveniently and safely through personal mobile devices; and ensure intelligibility in every part of the establishment.

Highly intelligent and technologically advanced, Atmosphere™ understands how, when, and where to deliver audio and does so with minimal human interaction. As intelligible messaging for safety, music for customer satisfaction and retention, and touchless controls for the health and well-being of staff become increasingly important components to the efficiency and profitability of the hospitality industry, Atmosphere™ provides a highly effective solution that’s simple to implement, manage, and operate. 

Engineered to enable the utilization of touchless control, automation, and artificial intelligence, Atmosphere’s™ combination of digital audio processors, amplifiers, graphical user interfaces, programming software, and controls sets a new operational and performance standard for digital audio systems. The components comprising the platform have been designed to work seamlessly together, which minimizes training time and installation, configuration, and programming headaches for technology integrators, and reduces the learning curve for hospitality managers and employees.

“This product launch represents a new era for AtlasIED, signifying our commitment to the audiovisual community through a comprehensive product platform that offers unprecedented benefits to both integrators and end-users,” says John Ivey, president at AtlasIED. “The culmination of more the 480 man-months devoted to Atmosphere’s™ design, engineering, and execution, this platform launch, and subsequent product rollouts positions AtlasIED as a leader in the digital audio industry and creates exciting business opportunities for technology integrators.”

Technologies Include Touchless Control, Artificial Intelligence, and Automation

Gone are the days of multiple users touching the controls of a digital audio system to select sources, adjust the volume, and choose zones. Instead, Atmosphere™ enables each authorized user to manage the system from his or her own mobile device, lending a cleaner, more hygienic approach to control as the hospitality industry adopts other safety strategies like paperless menus and reduced capacity dining.

Setup is simple: The controls of the Atmosphere™ digital audio processor populate automatically when a user’s mobile device scans the DSP’s QR code. Per parameters programmed initially into the system by the technology integrator, this QR code grants access to certain features; for example, allowing a manager to modify the schedule of outgoing messages throughout the entire restaurant, hotel, or bar, while staff is permitted to only adjust the music volume level in certain areas like the lobby.

Leveraging this hands-off approach to control is Atmosphere’s™ revolutionary ambient noise compensation technology. Built into each Atmosphere™ DSP (two models are available) are multi-patented algorithms, which enable it to continually learn and adapt to changes in the environment. Through data collected and transmitted by an Atmosphere™ ambient noise sensor, the DSP comes to recognize patterns like the need to raise the volume at a bar during happy hour to compensate for high levels of ambient noise.

Unlike systems that rely on external microphones to monitor the environment, Atmosphere™ uses artificial intelligence to analyze and respond to the predictable behaviors of its users, such as consistent commands issued from an Atmosphere™ volume controller, as well as data sent from an Atmosphere™ ambient noise sensor to the DSP. By ensuring that the volume of music is at the right level at all times, Atmosphere™ can help restaurants and bars create a relaxing dining atmosphere, and engage patrons in activities such as trivia night, for example. By enabling restaurants to provide exceptional experiences for patrons, Atmosphere helps support repeat business.

The audio level isn’t the only setting that Atmosphere™ adjusts automatically. Messages uploaded to the DSP as WAV files can be dispatched according to a pre-programmed schedule based on priority or when triggered by an Atmosphere™ input device, such as a volume/source/zone selector. This level of automation affords technology integrators a digital audio solution that can be customized for exceptional operational convenience, efficiency, and performance and hospitality managers and staff a quick, easy, and sanitary method of enhancing the enjoyment, comfort, and safety of their establishment. Adding another layer of customization is a built-in Tilter Filter™, which drastically simplifies tuning the audio for the specific room or zone with an easy-to-use feature that helps balance lows and highs.

“When a platform takes more than two years to develop and is multi-patented, you know it was built with intention,” says AtlasIED Director of Engineering and Product Management, Tom Lureman.

Interoperable Components Boast Attractive Industrial Design

Products currently comprising the Atmosphere™ digital audio platform include two varieties of digital signal processors (6-input/4-output AZM4 and 10-input/8-output AZM8); two amplifiers (400-watt AZA404 and 800-watt AZA804); six different plug-and-play accessories, including wall-mounted audio controllers (single- and multi-zone options), remote audio inputs (RCA, Bluetooth, and XLR sources), and an ambient noise sensor. As many as 16 accessories can be daisy-chained to the AZM4 DSP and 16 to the AZM8. Plus, the entire Atmosphere™ lineup has been engineered to integrate with AtlasIED loudspeakers; integrators can use the preloaded EQ files in an Atmosphere™ DSP to easily tune the speakers for the specific application and environment. Boasting a clean, modern, industrial design, Atmosphere™ complements the aesthetic of most commercial environments.

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