Atahotels Looks to Cloud Platform to Power Distribution of 4700+ Rooms

One year after completing its merger with UNA Hotels & Resorts, Atahotels announces it has partnered with the global hotel industry cloud platform, SiteMinder, to further capitalize on Italy’s rising tourism numbers. SiteMinder will power the distribution of Atahotels’ more than 4,700 rooms online and increase guest acquisition for the hotel group through the company’s 350-strong network of the global booking channels.

Atahotels merged with UNA Hotels & Resorts in 2016 to form the first wholly Italian-owned and operated hotel group. Together, the two brands have 43 properties located in 25 destinations across the country.

Through the technology, local hotels have the opportunity to tap into international source markets and capitalize on the influx of tourists in an efficient, cost-effective way.  

Italy consecutively ranks among the five most popular destinations in the world, according to the country’s chief national tourist organization, the Touring Club. Contributing more than €70 billion to the local economy each year, Italy’s tourism sector welcomed 50.7 million visitors in 2016 and recent figures show visitors this year-to-date have already surpassed 55 million.

The announcement comes one week ahead of TTG Incontri – Italy’s main international tourism fair – where SiteMinder will again be exhibiting, and as the national government reveals “efficiency and sustainability” as the slogan for its new tourism strategy.

SiteMinder’s products include The Channel Manager, online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 26,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

Atahotels belongs to the Unipol Group which in late 2016 also acquired UNA Hotels & Resorts to create Italy’s first 100% hotel group. Together Atahotels and UNA Hotels & Resorts comprise a portfolio of 5,492 rooms in 43 hotels covering 25 destinations across the country. The Atahotels brand today comprises:

• Five hotels: four 4-star and one 5-star in Milan, Turin, Bologna, Varese and Taormina
• Three resorts: two 4-star and one 5-star, offering a relaxing and wellness stay in Sicily, Trentino and Tuscany
• Four aparthotels: offering long stays in Italy's main business city, Milan.

UNA Hotels & Resorts comprises:

• 17 metropolitan hotels and five hotels located outside of city centres
• Eight resorts.