Astoria Hotel Experiences 600% Growth in Online Business

A Heritage property in Dubai, Astoria Hotel, is a three-star property with more than 100 rooms. Given that Astoria Hotel primarily caters to international guests, along with midscale domestic travellers, it is important for the property to be present in global online sales channels and metasearch sites. 
Knowing this, the company decided to partner with eRevMax for its RateTiger channel management and rate intelligence solutions. RateTiger allowed the hotel to connect with more than 300 online sales channels and better producing OTAs, improving exposure and tapping into new markets. Backed by real-time data and analytics, the hotel was able to respond to market dynamics more efficiently and optimize online revenue. During a three-year period, this resulted in an online business share increase from 5% to 38% and the hotel experienced 600% growth in online business.
The Middle East is the fastest-growing region for travel with the UAE being the dominant market. With more than 15 million overnight visitors, Dubai has seen double digit growth in mid-market travel segment. RateTiger solutions have enabled Astoria Hotel to maintain real-time rate and availability in OTAs based on sound business intelligence.
“Rate parity & accurate inventory management are must to maintain your property at par with your competitors, especially clusters like Bur Dubai which are very price sensitive," said Alankar Borkar, manager – sales & reservation, Astoria Hotel, Dubai. "Being a heritage property in Dubai was a tough transition period for us to market on dynamic platforms. We can say eRevMax is our most important partner in this transition. We have stretched our online market to 38% in the last 3 years due to excellent support & tools from Rate tiger. We highly recommend this product especially in Dubai.” 
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