Artificial Intelligence / AI

Panelists from Appellation, Frontdesk, Margaritaville Enterprises and TAPS discussed both the problems and opportunities hoteliers face when collecting guest data.

Just as a pinwheel gains speed as the wind increases, when a website is provided with user data and is also oriented with guest needs, the more likely a guest is to spend time on the website and interact with it, creating a positive feedback loop.