Applebee’s Execs Share Innovation Strategy at MURTEC

Now it its 24th year, MURTEC (#MURTEC) is a can’t-miss event for restaurant tech decision makers and influencers. Attendees will learn how to harness the hottest solutions disrupting restaurant operations and guest engagement during this three-day educational and networking event.

On March 12, Duane Aldridge, Vice President, IT, Dine Brands and Scott Gladstone, VP - Strategy, Development, Applebee's will share the brand’s story of agile development and how business strategy and technology align as the franchise navigates the evolution of delivery, online ordering and enabling diners to order from the car.

The casual dining brand operates 1,856 restaurants and has a presence in all 50 states, Puerto Rico, Guam and 13 other countries. All Applebee’s restaurants are franchises owned and operated by entrepreneurs dedicated to serving their communities and offering quality food and drinks.

In this "MURTALK", a 20-minute hard-hitting Ted-Talk style session, Gladstone and Aldridge will share lessons learned and how their teams collaborate to stay ahead of guest expectations, get buy-in from franchisees and provide guests with options for the type of service they want.

ABOUT MURTEC

Now in its 24th year, MURTEC has become the "Gold Standard" event for education and networking in the restaurant technology industry. The 2019 event will take place March 11-13, at the Paris Las Vegas Hotel & Casino. Hosting 700+ restaurant technology executives and solution providers, MURTEC has grown every year to expand on all fronts more technology, more education, more networking all while still maintaining an exclusivity and intimacy that fosters invaluable peer-to-peer idea-sharing.

Organized by Hospitality Technology, the three-day event is loaded with 35 educational sessions, 45+ top-notch speakers and 10 hours of networking making it a can’t-miss event for restaurant tech decision makers and influencers. Attendees will learn how to harness the hottest solutions disrupting restaurant operations and guest engagement.

To register or learn more about MURTEC, follow this link: https://www.murtec.com/start/begin