Anthony's Coal Fired Pizza & Wings Adds AI Phone Answering System

Anna Wolfe
Senior Editor, Restaurants
wolfe

Anthony's Coal Fired Pizza & Wings has added artificial intelligence (AI) phone answering systems in all 60 corporate-owned Anthony's locations. The systems will leverage ConverseNow voice AI technology platform for restaurants.

AI is quickly growing in popularity in the restaurant industry. Reports show that 50 percent of restaurants in the country are planning to implement the technology in the next two to three years. Voice AI solutions help reduce operating costs, expedite and increase order size, and satisfy consumer preferences.

"There's no question that automation is the future, which is why Anthony's was an early adaptor of this technology" says Ian Baines, Chief Executive Officer at BurgerFi International Inc, the parent company of Anthony's. "Anthony's started testing AI two years ago with different vendors. Initially, the technology appeared somewhat inconsistent. However, the longer it runs, the more responsive it becomes as the algorithms learn to react to the customer order and then upsell. With ConverseNow's technology, Anthony's is taking the system to the next level for faster service and an improved customer experience."

Anthony's off-premises orders account for nearly 50 percent of sales, with 15 percent being phone orders. In total, the restaurants receive 500,000 phone orders a year. The ConverseNow AI technology will handle 100 percent of calls answered and allows for an expected average check increase of 10-12 percent. Additionally, guests will be able to seamlessly integrate their loyalty numbers to earn points and rewards when ordering with AI.

"Anthony's is constantly exploring innovative strategies and new technologies to stay ahead of evolving consumer preferences as part of our commitment to providing the best guest experience," says John Iannucci, Chief Operating Officer at Anthony's. "Phone orders remain a strong sales driver for us, and by introducing ConverseNow's AI systems, all orders are addressed quickly and efficiently."

This announcement comes on the heels of Anthony's first-ever franchising deal with NDM Hospitality Services. The agreement will franchise three Anthony's locations in Florida over the next two years. Currently, the brand is present in Florida, Pennsylvania, Delaware, Maryland, New Jersey, New York, Rhode Island, and Massachusetts, with plans for an Eastern Seaboard expansion.

Live in more than 1,200 restaurants across 40 states, ConverseNow serves some of the country's top restaurant brands. The company's groundbreaking voice AI technology has reshaped the future of restaurants, whereby virtual assistants automate the order-taking process so overburdened staff can turn their attention to fulfillment and in-person service.

Anthony's coal fired pizza
Anthony's receive 500,000 phone orders a year. The ConverseNow AI technology will handle 100% of calls.
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