Paytronix Systems Inc., collaborated with Zenreach, creator of the Walk-Through Rate that connects online marketing with in-store results, to help their mutual client, Anthony’s Coal Fired Pizza, gain a deeper understanding of more of its guests in order to offer them more targeted and highly personalized experiences.
As Anthony’s Coal Fired Pizza expanded the number of its locations, the restaurant chain was looking for ways to maintain a high level of guest engagement in keeping with its “everybody-is-family” approach to customer service. To do this, Anthony’s leveraged Zenreach for its WiFi marketing platform to collect guest information during the WiFi login process and leveraged Paytronix’s Rewards Platform to understand customer preferences and drive loyalty.
Anthony’s wanted to integrate the two technologies to streamline data flows and remove manual intervention in order to make the process more efficient form end to end. Customer contact information and visit behavior collected through Zenreach would personalize communication and flow automatically to Paytronix where it would be used to reward customers for visits. The results were significant:
- Doubled reach of loyalty program
- Collected 150,000 new customer emails
- Brought back 1,800 Lapsed Customers
“Previously, customer data collected through Zenreach had to be manually downloaded and then uploaded into Paytronix to drive the restaurant’s loyalty program – a process which was arduous and very time consuming,” explained Skip Kimpel, VP Information Technology, Anthony’s Coal Fired Pizza. “Our Club Rewards program is growing much faster now and the number of customers invited to join has more than doubled. By combining timely and relevant communication with a rewards program, we’re getting better performance and value from our customer communications.”