2020 has brought unprecedented change to the hospitality industry. Hoteliers face significant challenges in identifying opportunities to drive booking demand and establish the most effective distribution strategies to fill short and longer-term occupancies. The historical data they once relied on to build their revenue strategies no longer aligns with current market trends. Today, it is critical that hoteliers have access to comprehensive, accurate, and timely business intelligence tools to understand their market and competitive sets' performance.
To support strategic decision-making at both the corporate and property level, IHG® (InterContinental Hotels Group) has renewed its long-standing relationship with Amadeus to continue using its industry-leading Hotelligence360® Business Intelligence solutions . The relationship extends IHG's recommendation for hotels to use Demand360® , Agency360® , and RevenueStrategy360™ (a successor to Rate360®), which have been enhanced with additional solution capabilities, including access to the new Amadeus Recovery Insights™ tool for corporate users.
This powerhouse combination will provide IHG with visibility to global market performance data to help guide decisions at the corporate level. Additionally, properties that subscribe to these products will gain insight into their competitive sets to help them make effective strategic and tactical decisions as they adapt to rapidly changing market conditions.
On the renewal of the relationship, Jeff Garber, Vice President, Revenue Performance & Reporting, IHG said, "By extending our relationship with Amadeus, IHG and hotels that subscribe to these products, gain important insights and have access to critical data to help navigate today's recovery and plan for the future. With the Demand360®, Agency360®, and RevenueStrategy360™ products, subscribing properties have market and competitive set visibility to understand booking, rate, and channel information, which is something that is crucial during these unprecedented times. This will support the ongoing success for individual properties and IHG as a whole."
Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus, said, "We see increasing adoption of our Business Intelligence solutions by many leading hotel brands. We aim to partner with our customers and provide them with comprehensive, regularly updated, on-the-books data, which has proven to be more effective than a projection or forecast. With the most extensive database of booking, rate, and channel mix insight, as well as forward-looking demand data, we can ensure that our subscribers have a clear view of their market and competitive sets, enabling them to build the best recovery strategy for their properties."
Amadeus' Business Intelligence solutions are already being extensively used across many of IHG's nearly 6,000 hotels across its brand portfolio, which includes InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, and more.