Amadeus Combines Forward-Looking Occupancy and Rate Data in New Business Intelligence Solution
When historical data is no longer relevant to plan a successful revenue strategy, hoteliers need access to accurate, real-time data to make informed business decisions. In order to support the evolving needs of hoteliers, Amadeus is proud to introduce RevenueStrategy360™, the latest addition to Amadeus’ unparalleled business intelligence suite of solutions.
This new solution builds on Amadeus Rate360® by enhancing the industry’s most extensive database of forward-looking rate data with comprehensive forward-looking occupancy data from Demand360® to help hoteliers create the most profitable pricing decisions for their local markets in one intuitive platform.
By connecting rate and market booking data, RevenueStrategy360™ provides hoteliers with extensive insights in a single solution, enabling them to improve pricing and business mix strategies with performance tracking capabilities including occupancy, pace, and rate parity overviews. Additionally, a heat map feature allows users to quickly visualize and compare rate changes against their competitive set.
“Removing the guesswork from COVID-19 recovery planning is critical for industry success,” said Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus. “RevenueStrategy360™ gives hotels the ability to compare competitive rates and occupancy insights with data from over 600 sources worldwide and learn how their pricing decisions influence demand. This will provide invaluable guidance for hoteliers to improve their revenue performance, both now and in the future.”
RevenueStrategy360™ is immediately available as part of Amadeus’ business intelligence suite.