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03/09/2022

Airline Employees Boost Hotel Recovery by Filling Rooms Vacated by Business Travelers in 2022

Airline Non-Rev travelers are forecast to book nearly $500 million in hotel revenue in 2022, according to Specialist ID90 Travel - and the bookings are targeted to build revenues where and when hotels need them most.
Michal Christine Escobar
Senior Editor (Hotels)
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With business travel expected to remain down 85% and half of U.S. hotel rooms anticipated to remain empty in 2022, airline employee travel specialist ID90 Travel is targeting more than 2.5 million airline employees who take about 10 million trips per year to build hotel revenue growth during off peak periods. Since airline employees typically fly for free when seats are available, such as during the week or off-peak travel periods, they can offset the reduction in business travel by helping hotels fill rooms with pre-qualified, high-spend customers at off-peak times in critical markets.

ID90 Travel - a global technology provider that is reinventing non-revenue travel for airline employees - helps airline employees book more than 700K trips to thousands of destinations each year.

Mike Stacy, CEO of ID90 Travel, said, “At a time when hotels are desperate to fill rooms vacated by business travelers, airline employees are more focused than ever on using their travel benefits to visit destinations where their bookings can make a huge difference for hoteliers. This includes last minute bookings, booking stays when occupancy is lowest (such as Sunday and Monday nights), booking in shorter windows, and booking cost-effectively via mobile device. The airline employees who use our online tools to book hotels worldwide, are a pre-qualified, profitable customer base which can provide hoteliers with tremendous upside – and the time to tap them is now.”

According to ID90 Travel, the millions of airline non-rev travelers who booking lodging each year:

  • Stay an average of 2.1 nights and spend about $180.00 per night
  • Overwhelmingly book in short windows – 73% book within 5 days of check in, and 43% book the same day
  • Book on mobile devices (more than 70%)
  • Favor travel to cities which have been hit hardest by the fall off in business travel – including Las Vegas, New York, Houston and Chicago.

Jeff Jackson, General Partner at Thayer Ventures (an investor in ID90 Travel) and former CFO at Sabre Holdings, said, “There is huge potential for hotels to sell effectively to the millions of airline travelers who journey on non-revenue tickets each year, and ID90 Travel has opened a gateway to make it possible. The company’s disruptive online tools enable hotels to market the inventory more quickly and cost-effectively than any other online marketplace, to create not just happy airline employee travelers – but profitable hotel transactions as well. This is an area of tremendous potential growth for the company, and for hoteliers around the world.”

ID90 Travel’s hotel platform allows aviation and travel industry employees (and their family & friends) to search and book travel at industry rates with a consumer grade experience. Their proprietary booking engine technology connects to a dozen different channels to find the best rates, saving an average of 25% off of retail rates.

The ID90 Travel Member Rewards program allows for loyal customers to be rewarded and earn more of what they love – travel.