Air Canada to Open Pop-Up Restaurant with VR
Air Canada will open Poutinerie by Air Canada pop-up on Nov. 9 to entice travelers from the Washington, D.C area to explore the world through Air Canada's global network.
The #AirCanadaFliesThere integrated marketing campaign spans out-of-home advertising, radio and pre-roll video, and a pop-up Poutinerie by Air Canada restaurant at 1351 Connecticut Ave NW in Washington, D.C.
Poutinerie by Air Canada will offer global twists on the iconic Canadian dish poutine, which is French fries and cheese curds topped with gravy.
Guests of the poutine popup can "take off" on an Air Canada flight through a virtual reality, on-board experience and enter an Instagram and Twitter competition to win two tickets on Air Canada from the three greater Washington airports to any one of Air Canada's over 200 destinations around the globe.
Marketing with a Cause
In addition to classic poutine, the Air Canada pop-up Poutinerie will showcase 10 unique poutine dishes inspired by destinations across Air Canada's growing global network. Each poutine dish costs $5 with drinks priced at $4. All of Poutinerie proceeds will go to a local nonprofit, Martha's Table, working to increase access to quality education programs, healthy food, and family support.
"We are grateful for Air Canada's partnership. Funds raised through Poutinerie by Air Canada will support our food and education programs, including our network of 48 monthly pop-up Joyful Food Markets in elementary schools throughout Wards 7 and 8 in DC Joyful Food Markets are no-cost pop-up farmer's markets that extend healthy food access to 15,000 children and families," said Caron Gremont, Senior Director of Healthy Eating, Martha's Table.
Poutinerie by Air Canada is open to the public starting Friday, November 9, through Thursday, November 15. Hours are noon - 10 p.m.