AgilOne, Snowflake Partnership Simplifies Data Access
AgilOne, a customer data platform for enterprise B2C brands, and Snowflake Computing, a data warehouse built for the cloud, announced a strategic partnership. The joint solution provides reporting and full SQL access to processed, record-level data within AgilOne with fast query performance via Snowflake – making vast amount of omni-channel customer data, enhanced with online-offline identity resolution, behavioral and predictive analytics, easily accessible.
The partnership provides Snowflake’s cloud-built data warehouse as part of the AgilOne platform, enabling unlimited concurrent query loads with instant and infinite up and down scaling. AgilOne customers using the Metrics+ and Lightning IQ applications have gained a significant increase in performance through the joint solution. With Snowflake Data Sharing, customers gain direct and immediate access to AgilOne’s data for advanced analytics use-cases without ever having to move data or manage a custom ETL process, making it more efficient for data scientists to create their own models and feed them back into the AgilOne platform.
TUMI, a high-end suitcases and travel bags retailer, leverages the AgilOne Customer Data Platform to unify data across stores and digital channels, and to enable consistent, orchestrated, relevant customer experiences. TUMI's data science team uses AgilOne Lightning IQ to query customer data for segment analysis and to understand customer engagement over time. “With AgilOne, we are finally able to run very complex queries on large amounts of customer data with the speed and agility we require, and with incredibly smooth performance,” said Taryn Rayment, Director of Online Marketing at TUMI.