Adjara Group Selects Cendyn to Power CRM Across Its Hotels

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Adjara Group Selects Cendyn to Power CRM Across Its Hotels


Adjara Group said it signed a deal with Cendyn to power CRM across all its hotels located in Georgia. A Georgian company in hospitality, lifestyle development and agropreneurship, Adjara Group has gained recognition for trend-setting establishments and entrepreneurial projects through developing and managing lifestyle brands.

With Cendyn’s CRM Suite of products, the company’s hotels will benefit from a guest intelligence solution that utilizes data collected from multiple sources, to provide an accurate, single source of truth for each guest. This enhanced visibility of every guest will enable each hotel within the Group to learn more about their guests using enhanced guest profiles, automation, segmentation, and in-depth reporting dashboards.

“We believe that our cooperation with a high-performance based software such as Cendyn will advance the Group’s outreach capabilities and enhance the guest experience,” said Levan Berulava, Managing Director of Adjara Group.

Founded by visionary Temur Ugulava, Adjara Group converted an abandoned Soviet-era sanatorium in the mountainous region of Kazbegi into the first Georgian lifestyle brand of Rooms Hotels. It has since gained global recognition and praise for its unparalleled location, architecture and design across all its hotels. Since then, the company has created and manages 6 hotels and is leading a large-scale agricultural development project in Eastern Georgia. The company is also working on new initiatives on the Black Sea coast.

Cendyn’s eInsight CRM provides marketing automation and guest intelligence and can easily handle complex interfaces, drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest. Combined with eInsight CRM, eNgage sits on top of a hotel’s property management system or call center application, intelligently guiding staff to create authentic, meaningful encounters and upsell offerings based on guest history, preferences and loyalty status.