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01/06/2023

ACRELEC, XXII Provide Restaurants with Advanced Computer Vision Analytics for Drive-Thru

The platform combines AI computer vision with timer technology to track the customer journey and alleviate roadblocks in the drive-thru.
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 car in a drive thru
The Acrelec/XXII platform leverages camera technology as the primary source of detection with end-to-end tracking of customer vehicles entering a brand's property.

ACRELEC is partnering with XXII, a major computer vision software publishing company, to provide restaurant brands with analytic s­olutions for the next generation drive-thru. The combined platform leverages camera technology as the primary source of detection with end-to-end tracking of customer vehicles entering a brand's property. The technology provides unmatched insights into operations, streamlining efficiencies and boosting revenue.

Drive-thru is one of the most significant sales drivers for QSR brands, but congested traffic and long wait times threaten the customer experience. 

The XXII and ACRELEC platform utilizes video streams around the restaurant to monitor customer vehicles' interactions with a brand. The cameras link to ACRELEC'S QTimer 2.0, an in-store dashboard that provides real-time analysis of drive-thru operations represented on a Drive Lane User Interface. XXII's AI computer vision technology integrates directly with QTimer 2.0 to provide complete coverage of a brand's drive-thru operations, from arrival on property and parking behavior to drive-thru tracking and drive-off. The advanced technology of this combined platform will provide restaurant operators with accurate data on their drive-thru performance, enabling them to make insight-based decisions and enhance the customer experience.

"As innovators, we are constantly observing how customers interact with the brands they love and develop new ways for those brands to create more efficient and memorable experiences for their customers," said Andrew Nosal, ACRELEC Global Product Manager. "As a leader in the AI computer vision space with proven solutions for Smart Cities, XXII's expertise is uniquely positioned to complement ACRELEC'S drive-thru monitoring and QSR technology. We are confident the partnership between our companies will provide brands with unparalleled insights and accuracy on how their customers interact with their respective brands."

The technology can completely replace the need for antiquated in-ground loop technology or work in conjunction with them for a hybrid solution creating an even greater degree of accuracy. ACRELEC and XXII's solution can either integrate with existing security cameras or newly installed cameras to monitor anywhere a vehicle can go on the property, including arrival and departure, parking and pull-forward, full drive-thru, and drive-off coverage. Restaurant owners have complete flexibility in what they want to monitor.