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Accor Strengthens Commitment to Transparency with Customer Reviews

Accor is now posting recent customer opinions about its hotels online. Web users looking for a hotel on are now informed directly of other travelers' opinions posted on TripAdvisor, the world's largest travel community site.
The new service is available for Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel and Formule 1 hotels in all of the Group's host countries.
To support and expand the process, e-mail messages are sent to travelers one week after their stay encouraging them to provide feedback. Opinions and comments appear on the traveler rating form for each hotel that is posted on both and the TripAdvisor website.
"Through this partnership, is demonstrating its commitment to quality by transparently providing hotel ratings posted by customers via TripAdvisor," says Romain Roulleau, Accor's deputy director of direct sales in charge of e-commerce. "In this way, the portal is improving service for Web users by supplying them with more information before they book their hotel and enabling them to share their impressions with other travelers after their stay."
Rooms in Accor hotels around the world can be reserved at, the Group's multi-brand worldwide online booking portal.
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