80% of Diners Would Visit a Restaurant More if There Were Digital Coupons: Study

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80% of Diners Would Visit a Restaurant More if There Were Digital Coupons: Study

07/16/2018
Tillster's study examines the growing role of digital coupons and loyalty programs in restaurant customers’ habits.

In its new Digital Coupons and Loyalty Index, Tillster, a provider of digital ordering and engagement solutions for restaurants, examines how a restaurant’s digital coupons or loyalty strategy can help them to grow sales and engage with customers. The Index showcases how QSR and fast casual customers are increasingly motivated by digital coupons and rewards.

 For the second year in a row, Tillster partnered with esteemed research firm, SSI, to conduct the study on the digital coupons and loyalty program usage of more than 2,000 QSR and fast casual customers. The Digital Coupons and Loyalty Index summarizes the proprietary study's key findings, studying trends from the last year and looking ahead to the next year.  One significant finding from the study is that more than 80 percent of all QSR and fast casual customers would visit a restaurant more if digital coupons were offered or if they were part of a rewards program.

Tillster facilitates more than 50 million orders a year. The company says it's clear that digital savings are no longer just for the tech-savvy or for the price conscious. App-based rewards are today, as its study shows, an important driver of brand loyalty and a growth opportunity in QSR and fast casual dining.

Digital Coupons Drive Change 
Digital coupons are playing an increasingly important role in influencing customer choice. The Tillster Index found that a significant percentage of customers would choose one brand over another, or would try a new brand if a digital coupon were offered. Additionally, loyalty and rewards programs are driving restaurant visits across all age groups and income brackets.

While consumers always trend towards a good deal, the Tillster Index highlights the importance of deploying digital coupons and loyalty programs at the right times and places to help restaurants drive incremental revenue, reward loyalty and target personalized offerings for greater effect.  To see key stats on how digital coupons and loyalty programs are best deployed, download Tillster’s full Digital Coupons and Loyalty Index