68% of Hoteliers Say They Need to Improve Their Use of Mobile Tech

StayNTouch, Travel Tripper, and TrustYou have partnered to launch a new report that examines guest experience trends and their adoption in the hotel industry. The report provides key insights and takeaways to empower hoteliers to improve their own guest-driven decisions and gain a better understanding of the market.

The study surveyed more than 300 hoteliers in the U.S., Canada, and key hotspots around the globe on questions regarding check-in technology, upsell opportunities, guest communication, and more. Some key findings:

• 41% of respondents do not offer their guests a choice of check-in method;
• 48% of respondents said that they are finding it challenging to capture or utilize guest data to personalize the guest experience;
• 68% of respondents recognize the need to improve their use of mobile technology to improve the guest experience.

In addition, the survey also reveals interesting trends about guest communication and staff responsiveness, mobile booking and check-in, the use of guest data to improve guest stays, and the ability of hotels to capture guest feedback and act upon it.

The study allows hotels to see where they stack up in comparison to their peers, as well as offers important takeaways on how hotels can move the needle forward on improving the guest experience through technology and data.

“By and large, hoteliers understand the importance of offering a unique guest experience, but understanding and evaluating the current state of the guest journey is critical for hoteliers to begin making the necessary strides in their guest engagement strategy,” said Frewoini Golla, director of marketing for StayNTouch. 

To get your free copy of The Complete Guest Experience: How Does Your Hotel Stack Up? download it here.