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67 Percent of Travelers Report Using Smartphone Everyday

According to research by IHG Rewards Club, nearly 40% of travelers agree that their smartphone is the most important item to take on holiday - and 67% agree that they will use it every single day. As a result, 1 in 10 travelers clock an impressive average of 70 hours online while on vacation - almost 20% of the actual time spent on a two week holiday.

Forget the sun cream, magazines and guide books - new research released by InterContinental Hotels Group (IHG) of more than 10,000 travelers across 13 countries worldwide, reveals that the must-have item for a summer holiday is your smartphone.

The survey found that the smartphone is fast replacing the traditional postcard with 64% of respondents saying they use it to text friends and another 32% to Skype friends and family back home, while on holiday. However, recounting holiday experiences with friends and family still remains one of the most enjoyable ways of sharing a vacation, with one in ten travelers saying this is as enjoyable as the holiday itself.

Planning a vacation is, nearly, half the fun - (45%) of all travelers say it is the best part of a vacation and more than a third (37%) spend over a day researching a vacation.
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