400 Long John Silver’s to Install Next Gen Drive-Thrus

Long John Silver’s said it will install the most technologically-advanced digital drive-thru platforms in the restaurant industry, laying the groundwork for a fully automated drive-thru in the future, the company announced. Up to 400 Long John Silver’s flagship units will be transformed over the next two years, with the new platform that includes three 55-inch, high-definition video screens, high-definition audio and a computer platform that will dramatically improve the ordering process for Long John Silver’s customers. Long John Silver’s partnered with Allure, a division of Christie Digital Systems USA, for this next step in the brand’s revitalization and transformation program.

“We have made tremendous progress in revitalizing Long John Silver’s,” said James O’Reilly, Chief Executive Officer. “As we transform and update our restaurant base over the next two years, we want to make a bold statement to our drive-thru customers. More than half our sales occur at the drive-thru and we want our customers to enjoy that experience with the best technology available.”

The Allure platform provides digital order confirmation and full-color, high-resolution animation, video and graphics for an engaging and interesting experience for customers. Importantly, the new system allows for quick updates of menus and promotional updates. Promoted specials can be linked to historical sales trends, special events and local weather forecasts.