40% of corporate negotiated rates are not visible on the GDS

evolution, a hospitality e-commerce and e-distribution provider, has conducted research on more than 200 hotels worldwide. The findings demonstrate that 40% of corporate negotiated rates are not visible on the hotel global distribution system (GDS), highlighting that this sector is poorly serviced by suppliers. The corporate sector evolution is referring to are those independent hotels who receive a large proportion of their corporate customers via the GDS.

 

The research reveals that using the best central reservation system (CRS) and channel manager (CM) technology is insufficient. Follow-up research concluded that the majority of hotels are aware of this issue; however, they are unable to combat the problem.

 

evolution identified eight main reasons why 40% of corporate negotiated rates are not visible on the GDS. The first is that often, wrong access codes are provided by travel agents. The second is that the hotel’s rates are visible, but they do not comply with the contract. The third reason is that incorrect access codes or pseudo city codes have been supplied. Other reasons illustrate that the contracted last room availability has not been applied by the hotel, incorrect loading instructions have been given, lower public rates are available from other sources, the wrong rate structure has been applied and finally that rates have not been loaded or have been loaded too late.

 

By identifying these issues, evolution technology offers a solution for each of the eight problems. To find out more visit http://www.evolutiondistribution.com.