This thought leadership piece from Take 5 Media Group, a provider in e-mail and omni-channel marketing, details four tips that hospitality businesses can use to help keep tourism going year-round.
Travel is big business, valued at $488 billion, but that doesn’t mean it’s smooth sailing. Many tourism markets are on an annual rollercoaster ride, with months of skyrocketing sales followed by dramatic slumps. In some destinations, more than half the calendar year is characterized as low season or shoulder season, and it’s during these times that provocative and cutting-edge digital marketing strategies can amplify a brand and reel in those elusive tourist dollars.
While the number of digital marketing companies has spiked in recent years, few have the experience and creative teams in place to implement one-of-a-kind marketing solutions that actually produce a significant uptick in hospitality sales. The travel and tourism industry has its own set of challenges, including seasonal variances and vicissitudes in travelers’ behavior patterns. While personalization is a key tactic to engage consumers, it is not simple to determine which messages are powerful enough to influence consumer travel decisions.
Here are some effective digital marketing strategies for filling hotel rooms, cruise cabins and airline seats during the slower travel seasons: