The Change Agent
Le Duff America
When Tamy Duplantis joined Le Duff America in January 2017 as VP of IT, she hit the ground running. She quickly assessed the current state of technology, the costs of supporting legacy systems, the short-term projects and budgets queued up for the year, and the strategic objectives across Le Duff America’s 10 brands including Bruegger’s Bagels and La Madeleine Country French Café.
Duplantis has been a change agent who has led business and technology transformation throughout her career and most recently created an enterprise technology strategy for Le Duff America. She built alignment across multiple brands and franchisees, created the investment and ROI models that sold the vision, built partnerships with multiple industry vendor leaders, and is delivering successfully against an aggressive timeline.
Duplantis’ recommendation: one enterprise technology strategy to migrate more than 500 restaurants running eight different point-of-sale systems and five back-office systems on to one integrated technology that would leverage Le Duff’s scale, replace end-of-life systems, and provide a solid standard technology foundation to grow the business.
With these core layers of the technology stack being built and put in place during the next 18 months, she is leading a digital strategy team to design and implement an integrated digital stack that increases guest engagement and drives off-premise revenue channels through mobile, online, loyalty, catering, and delivery. For Duplantis, it’s a challenge she relishes. “I love solving problems and empowering people with tools and information that transform how they operate and help them achieve amazing results,” she says.
Looking ahead, Duplantis sees the need for more technology vendors to collaborate. “Because the technology that’s in the hands of the guest is now talking to the POS in the store, these two worlds of technology have become one integrated technology stack, and we are pulling the POS vendor, the mobile app vendor, and the delivery dispatch vendors around one table to replace custom integration with tightly integrated APIs and broadcast services,” she says.
Duplantis observes that new solutions are driving the legacy players to open platforms with more scalable integration and information availability. “The internet introduced huge disruption and now consumer mobile engagement is the new game changer for technology,” she says.