What Hotels Can Learn from Vrbo’s Vacay Finder
Quarantine has given all of us a bit of cabin fever. Families are dreamingabout their next big trip, and many are looking to plan a safe, stress-free getaway sooner rather than later - everyone needs an escape from time-to-time, after all.
This was the challenge Vrbocame to Wyng with: How could Vrbo keep its customers engaged and safe if they traveled during the pandemic? Enter the new Vrbo Vacay Finder, a microexperience built on the Wyng Platform that provides individualized vacation destination recommendations based on a traveler’s personal preferences.
“People want to be thinking about their next family getaway and have something to look forward to,” said Lucy Higson, Customer Marketing Strategist at Vrbo. “We wanted to find a creative way to engage travelers and provide personalized recommendations for their next travel destinations.”
VACAY IDEAS FOR EVERYONE’S NEEDS
The Vrbo Vacay Finder is a single-page quiz that starts with a series of four questions to gather personal travel preferences:
- Regional location within the U.S.
- The desired season for your family to travel
- Type of destination: city, beach, etc.
- The ideal level of activity for your family
The experience features unique answer displays, including both images and text to highlight answer choices. For example, the quiz starts with a map graphic of the U.S., with the names of each region overlaid on top. The visual aesthetic makes answering the questions less of a chore and more like a game.