Wendy's Partners with GasBuddy to Lure in Drivers
Wendy's has partnered with GasBuddy, a smartphone app connecting drivers to their Perfect Pit Stop, to launch the fuel app's latest feature, Badges, enabling brands to get their message in front of drivers deciding where to stop.
The new GasBuddy Badges feature utilizes GPS-based, first-party data to connect GasBuddies to Wendy's locations attached to or within immediate proximity of gas stations. Gas station convenience stores continue to put emphasis on foodservices, providing more options that compete with QSRs and fast casual restaurants. Foodservices now makes up nearly 23% of sales at c-stores nationwide.
"Consumers have more choice than ever as to where to get a meal. GasBuddy provides us a unique way to reach millions of drivers during the planning portion of their trips to keep Wendy's top-of-mind in a seamless and relevant way" said Jimmy Bennett, Senior Director of Media and Social at Wendy's.
More people are using GasBuddy before hitting the road with current gas prices on the rise. The Badges feature comes in time for Memorial Day Weekend, the start of the busy summer travel season and higher gas prices. According to GasBuddy's 2019 Summer Travel survey, this year Americans are planning to make more frequent and longer road trips.
To learn more about GasBuddy's Badges feature and other ways to work with GasBuddy, visit http://www.gasbuddy.com/ads.