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Wendy's FourCrown Sets the Standard for New Digital Restaurant Model

Wendy's FourCrown offers a new all digital restaurant model. Their Digital Restaurant is comprised of outdoor and indoor digital menu boards, including a three-LCD outdoor digital menu board, a single-LCD outdoor pre-sale board, and a set of indoor LCD digital menu boards. This solution can completely replace a QSR's need for printed trans-light marketing materials. Their Digital Restaurant also includes an integrated POS solution with digital customer-facing displays, back office system, and a kitchen video display system.

The promotional content of all 12 LCD screens inside the Wendy's store (four digital menu boards, four OCD units, and four digital point of purchase boards) can be controlled from any computer with an Internet connection and valid credentials. So too, can the outdoor digital menu boards and the POS system. Among the outdoor units are the single-panel pre-sale board and the triple-panel digital menu board. Able to complete as many day-parts as desired, menu items are displayed with full animation in millions of colors with virtually limitless content rotation and product promotion space.

This particular Wendy's is one of the busier stores in the US, so a reliable solution was needed that could keep up with customer demand as well as receive round-the-clock support. WAND Corporation was able to deliver on these demands. The point of sale terminals are designed with customer-facing displays (also called 'inside order confirmation displays' or iOCD units) that work with the WAND POS system. The iOCD units are designed to confirm customer orders, reducing transaction time, improving order-taking accuracy, and increasing customer satisfaction.

Throughout the entire day, sales, labor, food-cost, and other data has been compiling, continually available in real-time dashboards. At the end of the day, a complete report can be viewed, both by store level management as well as by Wendy's FourCrown executives. The result is a snapshot of the business's overall health, its specific systems, what's working and what isn't. This allows for a rapid discovery process, allowing for response time that (like a combo meal from Wendy's) is quick, reliable, and easy for one to wrap their hands around and appreciate.
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