Advertisement
12/28/2018

Villa Italian Kitchen Rolls Out Data-Driven Loyalty Program, Mobile App

Anna Wolfe
Senior Editor - Restaurants
Anna Wolfe  profile picture
Como will provide the pizza chain with customized mobile app and integration with its POS system and online ordering.

Villa Italian Kitchen announced a new partnership with Como to roll out a customer loyalty and engagement program and advanced mobile app across more than 200 locations nationwide.

Bringing Como’s key product, Como Sense, on board across its U.S. locations will enable the Fort Lee, N.J.-based company to provide guests with an enhanced customer experience offering that is powered by a new loyalty program and mobile app.

“The digital marketing landscape had changed over the last years thanks to innovation and technology,” said Mimi Wunderlich, Director of Communications & Digital Marketing Strategy at Villa Italian Kitchen. “To keep our guests engaged and loyal, we decided to team up with Como in order to truly understand our customers and interact with them in a smarter and much more personalized way. We look forward to launching our data-driven loyalty program and mobile app in the next couple of months in order to make our offerings more relevant and more valuable to our guests.”

With Como Sense’s POS-integrated CRM platform, Villa Italian Kitchen will be able to collect and analyze all transactional data from its point-of-sale system, mobile app, and online ordering. The restaurant can then use this data to extract actionable insights and offer its clients a personalized customer experience and relevant rewards to grow visits and spend.

Villa Italian Kitchen selected Como because of the product’s integration into its point-of-sale system, Como’s global experience, and its proven ability to drive positive ROI. Villa Italian Kitchen also views Como’s advanced data-driven engagement solutions as a means of developing long-term loyalty among its guests across all business channels including malls, airports and casinos.