Vida Vacation Designs App In-House
In this exclusive interview, Hospitality Technology (HT) talks with Vida Vacations about the evolution of its custom app, which has contributed to a sales spike of $10 million.
HT: Who designed the app? What's her name and title at the time? Now?
A: Executive assistant Yadira Reyna designed the custom app. Her current title is inSight Department Manager, System Development, for Vida Vacations.
HT: What's her background? How did she learn to do this?
A: Reyna had no app development experience, but FileMaker Business Alliance (FBA) partner Creative Databases helped train her. She quickly took to the Platform despite her non-technical background. She dedicated nights and weekends to learning, attended the annual Developer Conference hosted by FileMaker, Inc. three times and earned developer certifications.