UpStay Partners with TOTVS to Provide Latin American Hoteliers With Upselling Technology Automation

Michal Christine Escobar
Senior Editor, Hotels
upstay and totvs logos

 UpStay, a leading provider of advanced ancillary upselling technology solutions for the hotel industry, together with TOTVS, the largest technology company in Brazil, have announced an integration set to equip Latin American hotels with the most recent advances in upselling technology. Leveraging TOTVS’s market leading presence throughout the region, the recent integration with UpStay will ensure that more hoteliers can instantly adopt AI-based upselling strategies that are proven to maximize sale conversion rates while enhancing guest experiences and increasing loyalty.

With TOTVS providing its customers with an extensive range of management and business performance solutions and financial services, the integration with UpStay functions via a fully automated two-way communication. Following an easy onboarding process, UpStay’s upselling solution can automatically begin to extract valuable information from a hotel’s PMS in order to customize promotional messaging by guest micro segment. In addition to promoting room upgrades, the UpStay integration likewise utilizes a hotel’s data to maximize sale conversion rates for ancillary offerings including breakfast, early check-in / late checkout, amenity rentals, preferred parking and much more.

A completely automated process from start to finish, TOTVS’ integration with UpStay also eliminates any time-consuming work for hotel staff by updating property inventory levels in real-time. For example, a guest that decides to purchase a room upgrade will have their originally reserved room instantly re-designated as available for other guests. This not only lightens staff workloads but also prevents hotels from losing out on revenue as a result of human error.

"As the largest technology company in Brazil, our goal is always to offer the best solutions to our customers,” said Claudio Cordeiro, Director of Hospitality at TOTVS. ”The partnership with Upstay further complements our already complete portfolio of systems aimed at the Hospitality sector, with tools that serve hotel operations end-to-end."

Proven to increase guestroom upgrade conversions by 20 percent, UpStay’s commitment to technological innovation includes an advanced bidding system allowing each guest to assign the value they are willing to pay for an upgrade. With upgrades going to the highest placed bid, UpStay notably ensures that guests always readily recognize the enhanced value behind any promoted offering, while also sidestepping the risk of a hotel underselling its assets.

“The hotel industry in Brazil is very heated, due to the strength of our domestic market,” said Maína Pietrobelli, Director of Business Development- LATAM at UpStay. “At a time when the entire hotel team is focused on guest service, UpStay's technology provides excellent support, generating additional revenue in a fully automated way. Hotels create a new revenue stream in their bottom line effortlessly by monetizing unsold products and services.”

For more information on UpStay and its Ancillary Revenue suite, please visit

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