UniFocus Adds Text and Sentiment Analytics to GUESTScope

UniFocus’  GUESTScope, the survey solution to drive guests’ intent to recommend and return, now features text and sentiment analytics. Traditionally, sophisticated text and comment analytics tools have been costly, and difficult to use. The new GUESTScope Comment Analysis module integrates seamlessly within the reporting dashboard, and like all of our reporting, is intuitive and easy to understand.

 

The graphic “At a Glance” dashboard layout makes it simple for the users to identify positive and negative mentions in the form of phrases, themes and entities, and to view overall sentiment scores by question group and department. Trending over time with a direct link to the guest intent to recommend scores makes big data all the more actionable and compelling. Hotel and Corporate users can become experts in understanding the information and to glean clear insights that were previously unavailable or very costly and labor intensive to derive.

 

Any number of users can be configured for access to this new, low-cost solution since the Comment Analysis Module is available within the GUESTScope Dashboard. Now operators can have a better understanding of which comments have the most impact on guest satisfaction, enabling better and more targeted action planning to drive the greatest ROI.