TripAdvisor Buys SinglePlatform, to Expand Digital Marketing for Restaurants
Trip Advisor purchased menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience.
Today, 93% of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with restaurants to easily publish and manage their menus and other key information such as their business name, opening hours and contact information on main search and discovery sites like Google and Facebook. Upon completion of the integration, restaurants will be able to subscribe to the service and conveniently update their menus across the web, all at one time, directly from the TripAdvisor management center.
By joining forces, TripAdvisor will expand its digital marketing suite for restaurants and soon offer valuable menu and listings management services to restaurant owners globally utilizing the knowledge and network of the SinglePlatform technology. In addition, TripAdvisor will be able to offer a more advanced menu integration to help diners searching on TripAdvisor for restaurants.
TripAdvisor currently offers restaurants free features to respond to diner reviews and update their listing information on its site and app, as well as paid advertising opportunities such as TripAdvisor Ads and TripAdvisor Premium to drive more exposure and traffic to their businesses.