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Texas Western Hospitality Streamlines Financial, Strategic Business Planning


Texas Western Hospitality implements advanced data management solutions from ProfitSword: ProfitSage, ProfitPlan and ProfitWizard. A third-party hotel management company, Texas Western Hospitality now possesses the real-time analytical insight needed to take operational efficiency and the ability to identify business opportunities to new heights. 

Texas Western Hospitality leadership recognized several limitations with their legacy platform that affected their ability to analyze accurate performance data throughout its organization. These included substantial complexity in navigating the system, an inability to customize data reporting segments as well as limited access to real-time data that could prove critical in understanding the current business environment. After completing substantial research into alternative solutions, company leadership ultimately selected ProfitSword due to its extensive industry expertise and ability to provide an easy-to-manage platform that can integrate with an array of disparate hotel operating systems to provide instant, fully customizable access to actionable performance data.

"ProfitSword's user-friendly dashboard and flexible ability to instantly deliver actionable data that is based on specific user needs has represented a tremendous amount of time-saving and strategic planning efficiency across our organization," says Tony Battelle, Chief Operating Officer at Texas Western Hospitality. "Using ProfitSage, ProfitPlan and ProfitWizard, we can immediately understand in detail how different aspects of our business is performing without first having to gather and verify the accuracy of our data. This not only ensures that we can effortlessly obtain a holistic view of how our business is currently performing at any time, but also allows us to maintain the utmost operational efficiency in identifying ways to reduce expenses or increase revenues."

By implementing ProfitSage, Texas Western Hospitality gains a business environment reporting tool that can provide vital budgeting and forecasting abilities so that employees can make informed decisions based on real-time changes to business patterns. This includes the ability for company staff to instantly access statistics on labor, top line and expenses, as well as examine variances year-over-year. Such data can be tailored to represent performance by brand, ownership group, department, region or as an organization as a whole. The ability to make updates and share notes in real-time with other members throughout the company further ensures full transparency and the opportunity for all employees across an organization to stay informed on the latest business decisions and strategies.

With ProfitPlan, company managers are additionally able to monitor the success of annual plans or monthly and weekly progress with access to information that includes market overview, demand outlook and analysis of key competitors. Using ProfitWizard, Texas Western Hospitality can further combine business intelligence, decision support, performance management and ad-hoc reporting for an even greater in-depth analysis of data.

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