Taco John’s Implements Smart Fire by Flybuy for Location-Based Order Fire Technology
BACKGROUND
Taco John’s, one of the largest Mexican quick-service restaurants in America with nearly 350 locations in 22 states, wanted to improve their order-ahead business and provide a convenient and efficient experience for both customers and staff.
OBJECTIVE
Partnering with Flybuy for their AI-enhanced location engine, Olo as their online ordering and delivery platform, and Punchh as their app and loyalty provider, Taco John’s sought to streamline the order-ahead process to boost sales and customer satisfaction. Together, they ensure a seamless, tailored service that drives both efficiency and loyalty.
SOLUTION
Taco John’s integrated Flybuy’s Smart Fire technology into its systems, predicting the ideal time for order preparation to maximize freshness to its existing tech stack for their pickup, drive-thru, and delivery channels. Once the customer is in proximity, the order is automatically transmitted to the Kitchen Display System (KDS), which instantly alerts the kitchen staff that the order needs to be prepared. Taco John’s customers will now be automatically “checked in” by Flybuy when they are on-premises, eliminating the customer having to announce their arrival. The kitchen staff prepares the order in real-time, ensuring it is fresh and ready for immediate handoff when the customer arrives.
Results
The implementation of Flybuy’s Smart Fire technology has delivered impressive results for Taco John’s:
- 70% increase in mobile order sales – Streamlined digital ordering has driven significant growth in off-premises sales.
- 10% reduction in delivery driver wait times – Faster order preparation has improved efficiency, benefiting both drivers and customers.
- 23% decrease in missing or incorrect orders – Automated, precise order-firing has enhanced accuracy, reducing operational errors.
The implementation of Flybuy has made a significant impact to Taco John’s order-ahead business.
Fast and accurate order processing, triggered by Flybuy’s location technology, has resulted in fresher food, faster service, and immediate handoff for customers upon arrival. This streamlined digital order-ahead journey has improved customer satisfaction, driving repeat business and loyalty among Taco John’s customers.
CONCLUSION
By leveraging this innovative tech stack, Taco John’s has successfully optimized the customer experience, leading to a substantial increase in mobile order sales, reduction in delivery driver wait times, and decrease in missing/incorrect items. The seamless automation of order firing based on customer/delivery driver proximity has not only improved operational efficiency but has also elevated customer satisfaction ratings, positioning Taco John’s as a leader in providing convenient and efficient order-ahead services in the fast-food industry.
