STUDY: Transformational Shift in Global QR Code Usage, Adoption

Anna Wolfe
Senior Editor, Restaurants
wolfe
a hand holding a cellphone
From restaurants and leisure to consumer services, retail, finance, and professional services, businesses are now tapping into the ubiquity of QR Codes to engage customers more meaningfully.

Bitly Inc. released its 2023 QR Code Trends Report to provide businesses and brands with insights into how the QR Code landscape has evolved since the first half of 2022. Following a surge in adoption during the global pandemic, QR Codes have expanded across industries, changing how businesses and audiences connect through their innovative applications. From restaurants and leisure to consumer services, retail, finance, and professional services, businesses are now tapping into the ubiquity of QR Codes to engage customers more meaningfully.

The Bitly QR Code Trends Report was created by analyzing platform data from QR Code Generator, a Bitly product, as well as the Bitly Connections Platform, which powers more than 10 billion monthly digital connections. For this mid-year report, the company looked at the relationship between QR Code scans and creations across geographies and industries throughout the first two quarters of 2023 compared to the same period in 2022.

Key findings from this report include:

  • Double-digit growth in global adoption: QR Codes are being used by businesses and brands at an accelerated pace with global creations up 41% compared to 2022.
  • Retail and CPG industries lead growth: The Retail and Consumer Packaged Goods (CPG) industries experienced an 88% increase in QR Code creations in 2023 as global standards move away from traditional barcodes and toward 2D barcodes.
  • SMBs embrace QR Codes in uncertain times: Small and medium-sized businesses are leveraging technology to offer value-added services and provide seamless interactions to keep customers loyal and engaged during economic turbulence.
  • Immersive brand experiences emerge: Forward-thinking brands are recognizing the power of QR Codes to create engaging brand storytelling experiences, leveraging them to direct users to branded interactive content destinations.

From showing up on the products we buy and even in our homes on our television screens, QR Codes are now a staple for connecting with audiences in 2023 and beyond.

Access the 2023 Bitly QR Code Trends Report here.

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