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STR Launches STR Sector Analysis

STR, Inc., provider of information services to hotels worldwide, has announced that it has launched STR Sector Analysis with the objective of providing STR’s transformative competitive benchmarking platform and information services products to industries outside the hotel industry.

STR Sector Analysis will apply STR’s results-driven performance tracking model to industries that will benefit from the company’s expertise in comprehensive, rigorous and reliable data reporting. Founded in 1985, STR offers the most robust and comprehensive database of more than 160,000 hotels worldwide, which is used to provide competitive benchmarking, aggregated market segment data, industry forecasts and construction pipeline reports.

STR Sector Analysis is conducting research to determine which industries outside the hotel sector are best positioned to benefit from benchmarking and information services. The company expects to announce targeted industries by early 2015, with implementation expected later that year.

With a proven track record of timely, accurate and confidential data reporting in the hotel industry, STR is uniquely suited to provide valuable data analytics to decision makers across many industries. Maintaining its trusted approach to confidentiality of information, STR’s information services products will soon be available to sectors beyond hotels.

Anne Hawkins, executive VP, leads STR Sector Analysis. Alex Smith, VP, oversees its data operations. Further details about STR Sector Analysis will be available in the coming weeks on
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