Starbucks Coffee Co. will expand its delivery, Starbucks Delivers, throughout the U.S. in early 2020 through an agreement with Uber Eats.
Last fall Starbucks teamed up with Uber Eats to begin testing delivery in Miami and then expanded delivery to more than 2,700 stores in 11 U.S. markets.
"We continue to learn as we expand and drive customer awareness of this new channel and are seeing higher ticket compared to in-store transactions, as well as sales incrementally," said CEO Kevin Johnson in a call with analysts.
Starbucks partners are doing their part, "effectively enabling delivery in our stores alongside retail operations, improving the customer experience," he added. "It is still early days for food and beverage delivery in the U.S. ... We believe that delivery is an important long-term growth opportunity given customers increasing demand for convenience."
- Order Today: Starbucks Delivers is available via the Uber Eats mobile app on iOS and Android devices.
- GPS Tracking: Powered by the Uber Eats platform, customers can follow orders within the mobile app, tracking progress and location of their Uber courier to ensure proper delivery of their food and beverage items. Starbucks has also developed packaging to help ensure the quality of hot and cold menu items.
- Customization: With approximately 95% of core menu items available directly from the Starbucks menu, customers will be able to customize their orders just as they would when ordering on Starbucks mobile apps and Starbucks.com.
“We are driven to create new and unique digital experiences that are meaningful, valuable and convenient for our customers,” said Roz Brewer, group president and chief operating officer for Starbucks. “Partnering with Uber Eats helps us take another step towards bringing Starbucks to customers wherever they are.”
By partnering with Uber Eats, Starbucks is leveraging the expertise of one the largest global delivery services while reaching new potential customers. Through the agreement, the companies will collaborate on innovation and technology integration. Starbucks and Uber Eats will continue to focus on delivery packaging, in-store operations, and a quick order-to-door delivery window.
"As we expand, we will continue to refine the program and ensure a quality customer experience as demand for delivery builds," said Johnson.
Over the past decade Starbucks has continued to innovate the retail experience to connect with customers digitally through its rewards, mobile app, and mobile order and pay.