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05/25/2021

Star Micronics Introduces Loyalty Program

Benefits include marketing promotion, tradeshow sponsorship, priority access to new products, and more.

Star Micronics,  introduces a new Loyalty Program, designed to improve its existing Empower Partner Program.

The Loyalty Program is an extension of the Empower Program that allows Services and Technology partners to engage in marketing and business development opportunities with Star. The Loyalty Program will help partners increase brand exposure, market to a wider channel, and increase sales through marketing support. The Loyalty Program has four levels – Bronze, Silver, Gold, and Platinum – and benefits include access to Star’s network of Software Developers and Value Added Resellers, joint marketing activities, lead referrals, tradeshow sponsorship, MDF incentives, priority access to new products, and more.

Existing Services and Technology Empower Program members may log in to the Partner Portal to register for the Loyalty Program. Partners who are interested in the Loyalty Program but are not yet a member of the Empower Program must first sign up for the Empower Program by visiting the Partner Portal.