SoundMachine Partners with Napster for Expanded Music Subscription Service for Businesses
SoundMachine, a music subscription service for businesses including hospitality, said it partnered with Napster to create a new premium music subscription designed to provide a seamless, engaging, and on-brand music experience for large and small hotels, restaurants, spas or any other company looking to enhance their physical space. Titled Business Premium powered by Napster, the new service blends SoundMachine's scheduling and management features with Napster's music programming technology and catalog. The service is available now in the U.S., Canada, and Spain, and will roll out in additional territories in the coming months.
Business Premium will enhance SoundMachine’s in-store music platform with access to hundreds of AI-generated and human-curated stations, as well as the ability to create a custom station starting from an artist or song using Napster’s catalog of millions of songs. These benefits will be coupled with SoundMachine’s existing features, including full licensing for Public Performance within a client’s business environment in the U.S. (via ASCAP, BMI, SESAC, and SoundExchange) and Canada (via SOCAN and RE:SOUND); the ability to upload and schedule promotional messages to play along with the music; program different types of music to play during different parts of the day; mix complementary genre stations to create the perfect in-store audio backdrop; and control music in multiple locations from a central account. For those who just want to hit play, SoundMachine can also create custom playlists designed specifically for individual companies.
“Before we switched to SoundMachine, we were stuck with broad, mostly mainstream stations that didn’t capture the vibe and vision of our café, not to mention there was no customization at all,” said Joel Moses, Director of Operations at Coffee Connection. “Now, we have amazing stations from SoundMachine that are tweaked to fit the time of day, and we are able to play our own promotional messages that we can easily record with just an iPhone. I’m always proud of the music in our location.